Actually, I was watching it because I work as a PR for one of the large oil companies. And also, because I respect Greenpeace. At the end, because the campaign is perfect! From a professional point of view I don’t recall seeing such a great campaign – global, powered by social media, providing both questions and answers, with a perfect timing and working!
The idea of the campaign is to have 1,000,000 people signing a petition for saving the Arctic. 7 hours after the start of the campaign they have over 22,000 signatures.
Every time I went to the webpage there was a new material published. It will keep you interested and give you opportunities to share. It also has 2 layers of information - the mass one and a link to give you more detail on the issue.
And I would love to see the polar bear around. Check the polar bear in Facebook :) Cute one, isn't it!
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